Rewards Program Terms

Last updated: October 18, 2026

These terms govern the Vintage Wine Cellars rewards program, including the Imperial Chateau Society. The program provides promotional benefits to eligible customers. It is separate from purchased gift cards, which are governed by the Gift Card Terms.

1. Participation and Eligibility

Participation requires your name, usable contact information, and an eligible marketing permission for at least one channel through which we can reach you, such as email or, where offered, text messaging. You must be at least 21 to receive alcohol-related benefits.

You can shop without participating. Providing marketing-text consent is not a condition of an ordinary purchase. Email and text permissions are managed by channel, and text enrollment requires your own affirmative consent.

You may opt out of marketing at any time. If you no longer have any eligible marketing channel, earning and redemption are paused until you meet the participation requirements again. Previously earned points are not removed merely because you opt out, but their existing expiration dates continue to apply. Purchased gift-card value is unaffected.

2. Earning Points

Eligible purchases earn points at the rate applicable to your current tier and the offer presented for the purchase. Rates, eligible products, exclusions, and bonus offers may vary. Taxes, delivery charges, gift-card purchases, and other excluded amounts do not earn points unless an offer expressly states otherwise.

Identify yourself using the account or contact details associated with your rewards before completing a purchase so we can attribute it correctly. Contact us with proof of purchase if you believe qualifying activity is missing. We may decline requests that cannot reasonably be verified.

Points are credited after the qualifying transaction is completed and processed. Canceled, refunded, disputed, or fraudulent purchases may result in reversal of related points or benefits. We may correct duplicate awards and accounting errors.

3. Tiers and Offers

Tier qualification, earning rates, and available benefits are described in the program information and your account. Eligibility can change as qualifying activity enters or leaves the applicable evaluation period. A tier is a promotional status, not a paid subscription or promise of permanent benefits.

Special offers may have additional eligibility, timing, quantity, or product restrictions disclosed with the offer. We do not guarantee that every reward or event will remain available indefinitely.

4. Redemption

Eligible participants may redeem available points for the rewards or purchase discounts offered to them. The required points and applicable conditions are displayed before redemption. Rewards depend on available balance, tier eligibility, product availability, and any offer-specific limits.

A purchase discount or a feature labeled "cash out" converts points into the purchase benefit shown for that offer. It does not create a right to withdraw cash from your rewards account. Points cannot be sold, assigned, or exchanged for cash except where the law requires otherwise.

Alcohol-related rewards remain subject to age verification and other legal restrictions. If an order using a reward is canceled or refunded, we will adjust the associated points and benefit as appropriate to the transaction. The same value cannot be recovered both as a monetary refund and as a restored reward.

5. Expiration

Points may expire under the expiration period disclosed for the program or offer when they are earned. Your account shows available expiration information. Points earned at different times may have different expiration dates. A later purchase does not automatically extend older points unless an offer expressly provides otherwise.

Any expiration reminder is a courtesy. A missed or undelivered reminder does not extend an otherwise properly disclosed expiration date, except where applicable law requires a different result. We will not retroactively impose a new, shorter expiration period on points already earned without any notice or protection required by law.

6. Account Integrity

Rewards belong to the eligible customer to whom they were awarded. We may require verification, reconcile records that belong to the same customer, and correct duplicate or mistaken balances. Do not create duplicate identities to obtain repeated offers, manipulate transactions, or use another person's rewards without authorization.

We may suspend program access or remove improperly obtained points for confirmed fraud or abuse. We will not treat a truthful complaint, review, or lawful privacy request as program abuse.

7. Program Changes

We may change future earning rates, tiers, benefits, or offers, pause earning, or discontinue the program. We will provide reasonable advance notice of a material reduction or termination affecting existing points and a reasonable opportunity to redeem them where legally required. We will honor the law and applicable commitments associated with already earned value.

A program change does not reduce purchased gift-card balances or change an accepted order. Our Privacy Policy explains program-related information use, and Email & Text Messaging explains communication choices.

8. Assistance

For help with eligibility, missing activity, expiration, or redemption, use our contact form or call (813) 879-2931. These terms supplement our Terms of Use.